Christine Twiford, Manager Network Technology Solutions T-Mobile, explained the three ways of how Big Data is being used at the moment. Big Data, THE buzzword and main topic of conversation in the technology and SME world, is being explored more and more.
According to Christine, Big Data is currently being used for:
Regarding the ‘discovery’ aspect, she mentioned that Big Data is used to test data sets and to find ways to define and better understand them. This makes it understandable but also shareable and usable for corporations and individuals because Big Data is analyzed in such a way that it actually starts to make sense.
Secondly, Big Data is being used in decision-making. As soon as data sets are defined and narrowed down to understand the value of them, hypothesises can be created which can then be tested. Through this, real-life scenarios are developed and the influence of big data on citizens (or customers) can be measured.
Finally, after Big Data has been discovered (understanded) and has been used to test hypothesis and pilots, the outcomes can be used for persuasion. The outcomes of the use of big data can be visualised to share findings and push change and innovation.
Christine emphasises the importance of opening up both corporate and government data to drive the economy. In collaboration with academic researchers, government institutions and NGOs, great innovations can be realised. A close collaboration is necessary as “researchers need corporation’s data to do their research and corporations need the academic methods to do their research effectively”. Consequently, a true win-win situation will be realised.