IFTTT, a San Francisco-based Internet of Things startup with a passionate following among webheads, announced Thursday that it has raised $7 million in a Series-A fund led by Andreessen Horowitz.
Launched in December 2010, IFTTT puts the power of the Internet in the hands of ordinary people, making it possible for them to easily link web services together. This year, IFTTT expanded its scope to include physical objects like Belkin’s WeMo devices and the Winthings body scale and blood pressure monitor.
John O’Farrell, a general partner at Andreessen Horowitz, explained that the firm had selected IFTTT from a growing number of Internet of Things startups because of the promise it holds for freeing personal data that is trapped in applications like Facebook, Instagram, Twitter, Pinterest, LinkedIn and Foursquare. “For example, when I post on App.net, my post instantly appears on Twitter too, thanks to IFTTT,” he writes. “Every time I post a photo (or am tagged in one) on Facebook, IFTTT downloads it to my Dropbox without my even having to think about it.